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Free X-Rite Webinar Explains Pantone Color Optimisation on Package Design

X-Rite, Incorporated is staging a free webinar to showcase how PantoneLIVE can help meet brand expectations and achieve consistent color across a multitude of substrates, from labels to cartons.

Targeted at creative and label design professionals, the webinar will take place on March 27 at 11am EDT (3pm GMT).



It will detail how PantoneLIVE ColorBook and Viewer enables designers and premedia users log in to the PantoneLIVE ecosystem and assign the centrally stored PantoneLIVE colors, including Brand-Owner colors. The result is a seamless communication of color requirements from brand owner through the design stage and into production, including ink formulation and pressroom

With PantoneLIVE ColorBook and Viewer designers can preview the appearance of colors in the production phase. This provides designers with an up-front, realistic view of what will be achievable in production, and allows users to make smarter decisions early on, saving valuable time and reducing errors for lower product development costs.


The webinar will detail how these simple tools can improve the communication of colors across the supply chain as each PantoneLIVE color resides in the cloud with spectral reflectance and color metadata. This data then is accessible to assigned individuals, prepress, ink suppliers and converters.


In turn this assures a design is tied to a brand’s expectations and the color details are seamlessly handed off to the prepress or print provider.

To register for the free event follow the link: or contact duomedia pr’s Monika Dürr


About X-Rite

X-Rite, Incorporated, a Danaher Corporation company, is the global leader in color science and technology. The company, which now includes color industry leader Pantone® LLC, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit


About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at