CEDRAL TASSONI INVESTS IN P.E. LABELLERS' LINERLESS LABELLING MACHINE TO CONQUER THE U.S. MARKET

Wednesday, May 8, 2013

PE Labellers - CEDRAL TASSONI INVESTS IN P.E. LABELLERS' LINERLESS LABELLING MACHINE TO CONQUER THE U.S. MARKETTassoni soda lands in the United States with a new label specific for export.

Launched in Italy during the '50s, the iconic 18 cl Cedral Tassoni soda glass bottle became very popular in the '60s and '70s and will now have a label thanks to the new ADHESLEEVE technology. Ever since it was launched on the market, the Cedral Tassoni soda bottle, with its typical rough surface, has never had a label, as all the information was indicated on the crown cork.

Cedral Tassoni S.p.A. is a centuries-old Italian company, whose origins date back to the mid-1700s. In the past two years, it started the ambitious project to modernise Tassoni soda plants and production line, in preparation for expanding its international markets. Tassoni Soda turned to P.E. LABELLERS' cutting-edge ADHESLEEVE technology to apply a label on its core product: the 18 cl Citronade bottle.

The application, requested to P.E. LABELLERS for exporting the product, is a wrap-around label made with a transparent heat shrinkable film to keep the tactile feeling of the citron skin and enhance the visibility of the classic citron colour. The bottle will keep its classic corrugated surface, even in the label application area, to recall the cedar fruit, and it will be enriched by the "Tassoni Soda" logo in relief. Therefore, the label will be oriented according to the logo by a sophisticated electronic system.

The water-based pre-glued adhesive labels make the container fully eco-friendly and recyclable.

www.pelabellers.com

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