Kodak’s public relations campaign for drupa earned a Global Advertising Creative Excellence (ACE) award from the Business Marketing Association (BMA) of New York City on April 30. BMA recognized Kodak’s 2012 drupa public relations program with a third place award in the Product/Service PR Program category.
Kodak’s campaign emphasized its nine product launches at drupa and spotlighted customers using Kodak’s solutions to produce innovative applications and grow their businesses. The global program included pre- and post-event media relations in each region, interviews with Kodak executives by more than 70 journalists from around the world at drupa, and a multilingual “K-Zone Theatre” at Kodak’s stand that featured customer interviews, panel discussions and award presentations. In addition, a drupa landing page on Kodak’s website included written and video customer case studies in various languages.
“drupa 2012 came at a pivotal time for Kodak. Our campaign focused on Kodak’s technology leadership as demonstrated by new products and our commitment to meeting customers’ changing needs as evidenced through their success stories,” said Chris Lyons, Kodak’s Worldwide Director of Customer Communications. “drupa was a big success for Kodak on every level, and our communications program helped us to further solidify relationships with customers, partners, and influencers.”
Kodak’s drupa campaign was developed in collaboration with public relations agencies Eric Mower + Associates and duomedia.
The Global ACE Awards strive to foster excellence in B2B communications and recognize those working in the industry. The New York Times has hailed the ACE Awards as “one of the industry’s best creative awards.”
About Commercial Imaging
Kodak’s Commercial Imaging business is driving innovation and change for customers in commercial, packaging and functional printing, and enterprise services markets. Kodak’s intelligent technologies and solutions provide customers greater competitive advantage and return on investment. For more information, visit graphics.kodak.com