Innovative Packaging for Venus Olay

Thursday, June 27, 2013

Leading Edge Labels & Packaging has launched a range of innovative packaging solutions for Gillette’s razor Venus Olay brand.


For the first time ever, Gillette Venus, a global leader in female shaving, and Olay, a global leader in skincare, have come together to deliver a new standard in shaving with the new Gillette Venus & Olay Razor.

 

With this new partnership it was only natural to launch these new products with equally innovative packaging and this was produced by Leading Edge Labels & Packaging.
Using speciality inks and screen printed to give depth of colour the singularly finished printed plastic lids incorporate holographic varnishes providing greater impact and visibility and ultimately, stand out at shelf edge.
Leading Edge also produced the corresponding printed die cut and creased insert cards to provide 2 of the 3 components for this innovative brand’s packaging.
With multiple skus and languages for all components, these high profile launches have provided the perfect platform to showcase flexo print technology developed by Leading Edge Labels & Packaging.

 

Source: http://www.leadingedgelabels.co.uk

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