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Sleeve experts go through the looking glass


The leading innovative producer of shrink-sleeves, Clondalkin Group company Chadwicks has worked with new, independent soft drinks company, More Drinks to create a new ‘looking glass sleeve’ for the launch of the brand.

More Drinks have created two ranges of low-calorie vitamin drinks – Get More for adults and A Little More for kids - to provide more of what the body needs to stay healthy.
The sleeve has been designed to take advantage of the magnifying properties of the liquid contents of the product. The front of the finished package allows consumers to look through the bottle and view images printed on the inside of the sleeve material creating an innovative and high- impact finish for the brand.

The effect is achieved by printing on both sides of the 50 micron PVC material..
Claire Adams, Sales Manager at Chadwicks said: “Brands are constantly looking for new ways to help differentiate themselves from the competition. Marrying up an innovative pack design with the innovation of the More Drinks range has provided a real opportunity to develop a high value disruptive brand. “This sleeve takes advantage of the capabilities of our MPS press to create a highly desirable finish.”

Chris Arrigoni, director and co-founder ofMore Drinks said: “We wanted to show off the contents of our package and using a sleeve was the best option. We worked with Ti Studio on the design concept for the range and Chadwicks were able to turn it into a reality that we are delighted with. The look of the finished product gives us great confidence for our product launch in Tesco at the end of June.