The commitment to innovation as the key to product improvement has led to Tropical to introduce a change in its image through the incorporation of thermochromic labels in all its production of bottles and cans sold both through catering and in the outlets feed.
On this occasion, the new labels make dog image that identifies Tropical change from green to blue color once the right temperature for consumption has been reached, which stands at around 6 degrees.
Tropical containers with the new label, which are already marketed throughout the Canary Islands, including both formats bottle of 75, 33 and 25 cl like tin cans.
Last summer, in its Tropical Cold campaign, the brand held a similar initiative through a limited edition enjoyed a great acceptance by the public and in which case incorporating a thermometer that changed color when reach the desired temperature.
The good results obtained on that occasion have made the brand has chosen to design a new cold indicator label "dressing" their containers permanently, becoming the first brand that performs this action of this type within the sector of drinks and food in the Islands.
Source: Compañia Cervecera de Canarias (SAB Miller Group)