Xeikon, an innovator in digital color printing technology, announces that Cyprus-based longtime customer Eleftheriades has successfully tested ICE toner. This newly introduced toner was developed to suit heat sensitive substrates such as PE and direct thermal labels. Eleftheriades uses Xeikon digital presses to produce high quality labels in short run lengths, specifically for the cosmetics, pharmaceutical and consumer goods markets.
John Eleftheriades, managing director at Eleftheriades, clarifies: ”We are excited about Xeikon’s new ICE toner that we have been testing since early June. The toner meets the quality standards that we expect from Xeikon and it enables us to broaden our application range. We have been able to produce labels for our customers that we were not able to handle before, and as a result we could generate extra business. We will continue to be using Xeikon’s ICE toner. This toner will for sure help us to develop our penetration into the health and beauty market specifically.”
J. Eleftheriades Offset Printers Ltd. has been around in the Cyprus market for many years. Thanks to its constant expansion and continuous technological upgrades, the company still plays a pioneer role in the packaging market. Eleftheriades has entered the digital market in 2004 and since then, the label demand has not only increased but it passed the company’s expectations. In 2011, the company has invested in a second Xeikon machine – a Xeikon 3050 – which offered the ability to print on substrates up to 516mm. Eleftheriades is always aiming for more market share and opportunities; with more experience, knowledge and the extra capabilities of the Xeikon 3050 it achieved just that.
Filip Weymans, Director Segment Marketing Labels and Packaging at Xeikon, states: ”Eleftheriades is one of many Xeikon customers that help us innovate time and again. From these customers we learn what the market really needs. That’s why we are delighted if a loyal customer is enthusiastic about a new developed product, especially if this customer was one of those who asked us to develop it!”