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Optichrome Expands its Kodak Product Portfolio With Software Investment at Print Efficiently 2013

Optichrome has underpinned its commitment to continual operational improvement by investing in KODAK COLORFLOW Software Pro with KODAK Ink Optimizing Solution at this year’s Print Efficiently event.

The long-standing successful Kodak customer already runs two KODAK NEXPRESS Digital Production Color Press, a KODAK DIGIMASTER EX150 Digital Production System, a KODAK MAGNUS Q800 Platesetter, KODAK ELECTRA XD Thermal Plates, all driven by KODAK PRINERGY Workflow Software with the KODAK INSITE Prepress Portal System. Its latest focus has been to develop a full cross-media service built on its data management expertise.


Natalie Stephens

Natalie Stephens

“With KODAK COLORFLOW Software Pro, we wanted to improve colour consistency across our digital and litho print processes,” comments Natalie Stephens, Optichrome’s Group Managing Director. “We wanted to make that simpler and easier. We also wanted to ensure that, as far as our clients are concerned, there is no difference in the print results between the litho and digital presses. We believe KODAK COLORFLOW Pro Software will help us achieve that.”

Matt Burford, Optichrome Technical and Quality Assurance Director adds, “We expect to get an ROI of 5% to 10% in a year. It will help us maximise efficiencies from start to finish.”

KODAK Ink Optimizing Solution was chosen to help reduce the amount of ink used as Mr Burford explains, “Less ink will be carried on the press and this will give better consistency but it will also help improve drying times and make finishing a lot quicker. This will mean reduced turnaround times.”

The print service provider’s investment supports its recent EMAS accreditation comments Ms Stephens, “The ability to reduce the amount of ink we use will help us further minimise our environmental impact and improve our sustainability.”

David McGuiness, Kodak Marketing Manager for UK & Nordics says, “Kodak is delighted to be able to help Optichrome make further improvements and efficiencies to its day-to-day operation that will collectively make a big operational difference.” He adds, “Signing this deal on the first day of Print Efficiently was a great way to start the event. We look forward to seeing how many more printers we can help.”



Print Efficiently is a unique two-week collaboration of cross-industry expertise that continues this week (8, 9 & 10 October). It is showcasing the latest technologies created to address key market trends in a relaxed and friendly environment. Other key event partners include IFS (Intelligent Finishing Systems), Vpress, KAS Paper Systems Ltd, PDC (Perfect Document Creation), Lake Image Systems, Shuttleworth Business Systems, Roland DG and Antalis McNaughton.

This year, live demonstrations of the latest in digital and litho printing technologies and automated finishing systems are being staged. There is also an educational programme of presentations by industry experts and consultants offering keen insight into ways to build business, improve competitiveness and increase profitability.

About Optichrome

Optichrome has been at the forefront of printing innovation for the last fifty years. The company has adapted and diversified to ensure that it continues to provide its customers with a first class print and communications service. Today, the cross media specialist supports its customers with a high quality, design and print service providing a seamless service from creation through to the final finished product. The company offers a full service up to and including fulfillment.

About Kodak
Kodak has transformed into a technology company focused on imaging for business. Kodak serves customers with disruptive technologies and breakthrough solutions for the product goods packaging, graphic communications and functional printing industries. The company also offers leading products and services in Entertainment Imaging and Commercial Films. For additional information on Kodak, visit