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Food labels: with the QR Code you can find out the food chain and the recipes too

Here is the news in the field of food labelling: adding a QR Code to the left of the food labels to give more information. This way you can find out more about flavours and recipes.

This is still quite a novelty in the field of food labels, but we are sure, it will be a sure hit among the younger population. We are talking about the QR Code, the square checked code that is often seen on posters and billboards. This symbol, in reality, is nothing more than a set of two-dimensional bars decipherable through a smartphone, allowing you to receive more information about the product on which is placed.


The new frontier is in the packaging of food, because the food label will include the classical labelling plus this little treasure full of information, which gives us the opportunity to check the production chain of a particular food product and to get some recipes and how to use it in the kitchen.

At the moment there are few companies that use them, but it might be a good way to introduce young people to the culture of eating and living healthy.

The advantage of using QR Codes for Food Traceability for businesses is the relatively low cost compared to any other type of Control, Marketing and Communication initiative. The QR Mobile Marketing for Food Traceability allows you to transform physical media (stickers and labels on the products, packaging, the price tags, etc..) into something new, interesting and interactive.



The chain of a food and the general information of the same form the basis of the relationship of trust between consumers and producers. In the production of labels and packaging people have always tried to create something that will become a marketing tool beyond their true function, that is, to be the information element on the product that is contained in the packaging. Today's technology can help a company achieve the quantum leap needed using the QR code to open the door to information, in order to give life to paper.

When applied to food labels, the QR code becomes the tool to help us learn any time and in any place all the necessary information about the product and the company, information which could never find a place on a sticker on a label on the package.

With the help of the Ink Videojet printers, QR codes can be printed on packaging directly.

This particular machines can print QR codes directly on packages or other suitable substrates such as labels. The print heads are available in various models to suit the various assembly and space requirements.

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