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GIDUE appoints new Distributor in Middle East.

Ali Alhashemi Trading Est has been appointed as the new certified GIDUE distributor for the Middle East area.

The Arabian company has been established in 1950 by the President & Founder Mr. Ali Alhashemi and today it represents the largest supplier of equipment for the Labels&Packaging industry in the Middle East Gulf; they are specialised in graphic arts equipment's trading & consumables. The company is based in Dubai and provides full turnkey solutions for the Graphic Arts Industry,  specialized in machineries, materials and consumables that serve the paper and packaging industry. From its headquarter the company will follow Saudi Arabia, U.A.E., Oman, Kuwait, Qatar and Bahrain areas.

In November 2013 Mohammad Alhashemi, President of the company, has shared with Maurizio Trecate, GIDUE VP Sales, and Cristina Toffolo, GIDUE VP Marketing,  a very aggressive action plan to introduce and launch in the Middle East market the main technical advantages of GIDUE solutions in order to support the new entry customers of this market or to diversify new profitable standard to the existing packaging manufacturers . The action plan will be driven by G. Jayaprakash, General Manager - Sales & Marketing, who will select and train a dedicated sales and technical team in order to make the company able to cover and support all the Middle East regions.

They will contribute in spreading the latest GIDUE innovations introduced at Labelexpo Europe 2013:  one over all is the pioneeristic Excellence™ concept, a new step in the Digital Flexo™ Automation project.The Excellence™ Technologyis based on this simple concept: NEVER STOP THE PRESS RUNNING. During the production of the “old” job, all the print cylinders and die-cutting cylinders are prepared in the machine without stopping the press and they  are changed “on the fly” without operator. The related waste generated by the machine is less than 10 meters and the time is less than 1 minute.


“GIDUE is the right partner we were waiting for: It is thank to its revolutionary technologies and to its future-oriented soul, that we decided to start the cooperation with the italian manufacturer. Since its birth  Ali Alhashemi Trading Est has been looking for that kind of product that can really face the market demand for high technology machines. Thanks to GIDUE presses line, now we are able to cover all kind of necessities. I ‘m looking forward to seeing the first concrete  results, that I know will come very soon. “ was the comment of Mr Mohammad Alhashemi

Cristina Toffolo, GIDUE VP Marketing, said: “Nowadays the export in the Middle East is an important experience, which presents several problems where a good product and a competitive price are not always the solution. We need to build up a project based on an initial analysis of the existing potential and on an effective system of verification of future viability. GIDUE and Ali Alhashemi Trading Est’s  mission is to understand the market and the customer needs in order to provide them with a turn-key package for the sustainability of the investments.”

Mr Mauricio Trecate, GIDUE Vice President Sales concluded:“Our partnership with Ali Alhashemi Trading Est is another significant step ahead in the support of our mission of increasing the availability of advanced technologies for the Labels & Packaging market andof increasing the presence of GIDUE’s Brand in these growing markets.”