Systems Labelling has successfully developed a unique “brushed metal” lustre for a major South African supermarket own label launch. The “Vit” flavoured water range includes 4 variants which display an eye-catching metallised label design.
The “brushed metal” finish has been achieved by sharing technical knowledge from both the South African design agency and the Deeside based technical team from Systems Labelling. Spokesman Paul Byard commented “We pride ourselves on our positive approach to NPD, working with customers to deliver the best result from the combination of standard materials, inks and varnishes.”
Commercial Manager Michael Cairns from the Irish beverage supplier Kilkenny Nutritional adds “By working collaboratively Systems Labelling have achieved a premium finish that has enhanced the product offer. We all know the importance of shelf stand-out and the practical requirements of packaging. In this case Systems Labelling have delivered on both counts.” The finish is available in both cut & stack and self-adhesive label formats in either polypropylene and paper stocks.