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New Avery Dennison Select Solutions™ Piggyback portfolio delivers speed and efficiency

avery dennison logo Avery Dennison Label and Packaging Materials continued its Select Solutions™ rollout with the introduction of the Piggyback portfolio. This unique portfolio features multi-layer constructions in which a removable self-adhesive label covers a second label that remains fixed to the original surface. The label-on-label construction can be used for promotion, inventory management and work-in-process applications resulting in faster handling and lower cost compared to other label-on-label processes.

“Our Piggyback portfolio delivers real savings to current users of label-on-label solutions and could open up new applications for this construction,” said Tali Nay, product manager – custom solutions, Avery Dennison Label and Packaging Materials, North America. “It provides flexibility and efficiency that converters and brands will find valuable.”

Dynamic and versatile, piggyback labels can be created in constructions that adhere to paper, plastics, cardboard and metals. The top labels can be designed to be smaller than bottom labels for fast and easy removal or can be the same size with or without tabs. Top labels can also be developed so they can be affixed to another surface after removal. In addition, the base label can provide a carbon copy of the top label, as would be required for inventory management, or contain a different message.

Select Solutions portfolios feature unique, application-specific offerings designed to meet brand owners’ common needs and challenges. Each portfolio features low minimum order quantities, same day price quotations and four-day shipping that allow converters to address specific application label needs. 

More information about the portfolios can be found in Avery Dennison’s Select Solutions Center. The center offers a wide breadth of products and services, conveyed in an easy-to understand manner with expert content and featured product descriptions. Visit the Select Solutions Center at