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SIAGRO installs complete PET line from SIDEL to co-pack Coca-Cola’s “minute Maid” brand

Building on their long-standing partnership, Sidel, a global provider of liquid packaging solutions, announced that it has been selected once again by Societe Industrielle Agro-Alimentaire (SIAGRO), a leading beverage company in Senegal, to install a complete PET line for co-packing Coca-Cola's famous "Minute Maid" brand as well as carbonated water in Senegal.


(L-R) Alexandre Alcantra, GM of Kirene, Mohamed Fares, Owner and President of Siagro Group and Olivier Fraisse, Regional Commercial Director for Sidel in Africa, during signing ceremony


A flexible complete line

The new line, due to be commercially  operative by October 2014, will be the  third installed by Sidel at SIAGRO's  plant since the two companies started  their collaboration in 2000. It will have  the bottling capacity of 12,000 bottles  per hour from 0.33L bottles and 10,800  bottles per hour from 1L bottles to  produce the "Minute Maid" juice.
"Our history of collaboration with Sidel  dates back to the early days of our  foundation, when we started our  beverage business with a small line in  2000. Since then, we have built a solid  partnership based on trust, reliability  and loyalty,"said Mohamed Fares,  Owner and President of Siagro Group.

Proven beverage packaging solutions
The complete PET line includes Sidel's proven packaging technologies, a similar solution that SIAGRO already had in the past for still water bottling in PET. The SBO6 Universal 2eco bloweris equipped with the optimized oven-configuration of the Ecoven, decreasing the number of lamps per module as well as the number of heating modules, leading up to a 43% reduction in the use of electricity. The Eurostar MS filler enables filling under filtered pressurized air flow and cleaning station forthe outside of the machine. "In our business, high quality is the key to succeed and expand locally and regionally. With Sidel's technology and innovative solutions, we have managed to secure for ourselves a leading position in the local market and implement best practices for successful regional expansion", said Alexandre Alcantra, General Manager of Kirene, SIAGRO's leading mineral water brand.

"Since its early days of inception, Siagro has been giving high significance to the aftersales services, which they have learned in our 14 years of working together is something they can fully depend on," said Olivier Fraisse, Regional Commercial Director for Sidel in Africa. "Over the past few years, we have made rapid progress towards expanding our presence in Africa and today we are proud to be at even closer proximity to our customers."

Launched in 2000, SIAGRO is the leading manufacturer of mineral water in Senegal under the "KIRENE" brand which holds over 70 percent market share. The company also produces nectar juice under the PRESSEA brand and UHT milk under the CANDIA brand. "Minute Maid" is the latest addition to SIAGRO's chain of brands and the first collaboration with The Coca-Cola Company.

"The project highlights the importance of the beverage and agribusiness sector which employs mainly local resources, and has a strong impact on micro, small and medium-sized enterprises. Senegal's beverage industry is witnessing a steady two-digit growth, with still water market growing at 15 percent per annum, juice market at 30 percent and UHT milk market at 25 percent per annum," Alcantra added.

Submitted by: African Media Agency (AMA)