FLEXcon, an innovator in adhesive coating and laminating, today announced that ICL Imaging is utilizing the company’s SEETHRU-SIGN® film to print advertisements for major brands at Logan International Airport. The graphics are used in terminals and walkways to display brand promotional advertising — providing privacy and clean removability as the ads change.
ICL Imaging offers full-service large format printing to help companies promote their products and services with digitally printed visual marketing solutions, such as trade show graphics, fabric banners, retail graphics and vehicle wraps. The company looked to FLEXcon to provide materials for customers’ advertisements that offer visibility from the inside looking out with only limited visibility from the outside looking in, which was a requirement of the airport.
“FLEXcon’s SEETHRU-SIGN® allows brands to make an immediate and impactful impression on consumers on the go,” said Bill Smith, ICL Imaging. “In airports, advertisements must be visible from the outside and allow optical clarity for see-thru viewing from the inside out. Our customers are thrilled with the final result and the product’s ability to be easily removed without leaving residue on the windows, which is critical as brands regularly adapt advertisements to ever-changing messages and promotions.”
“Window graphic installations in an airport come with unique complexities. All parties involved, from the brand to the printer to the creative agency, not only have to be in alignment from a branding perspective, but they also must meet the strict requirements enforced by the transit authority. A lack in performance would not only be detrimental, it would cause a ripple effect of challenges that could negatively impact the brand promotion,” said Jodi Sawyer, market development specialist at FLEXcon. “For this project, we needed to provide a high-performance film that would allow for quick installation and removal to minimize disruptions for travelers. It was also critical that it didn’t leave a residue behind or block incoming light. Our SEETHRU-SIGN® film was the perfect solution.”
FLEXcon's SEETHRU-SIGN® is a series of perforated window films for retail advertising, vehicle wraps and transit advertising. SEETHRU-SIGN® provides optical clarity for see-thru viewing from the inside out and visible graphics when viewing from the outside looking in. This product offers one-year removability with little or no adhesive residue and is designed for exterior application. For more information on FLEXcon’s SEETHRU-SIGN® products, click here.