The printing industry’s big players turned out in force for the second annual European Business Leadership Summit (BLS) in Geneva, Switzerland. Hosting more than 60 c-suite executives from across the Europe, Middle East and Africa region, the event saw industry stalwarts and Kodak’s major customers meet to discuss how the print industry can prepare for and power future growth in an ever evolving media landscape.
Kodak CEO, Jeff Clarke, presented a view of Kodak’s future vision and was joined by Kodak’s Managing Director for EAMER, Philip Cullimore. The event provided a platform for international networking, offered interactive presentations and included a panel debate under the banner “Is Print a Premium Channel in the Marketing Mix?”
Philip Cullimore, Managing Director, Kodak EAMER.
The two day summit saw innovative expertise take to the stage with exploration of pertinent themes such as global sustainability, digital and mobile compatibility. Attendees were also provided with a glimpse into the Kodak world of innovations and research, with Kodak CTO, Terry Taber.
The roster of high profile speakers included Professor Stephane Garelli, from IMD Business School Lausanne, who spoke about new ways of working and a competitiveness outlook for 2015 and beyond, while John Timpson, Chairman of Timpson Ltd focused on upside down management. Peter Lancaster, CEO of Documobi provided an interactive demonstration on how to make print digital in a mobile world.
Brad W Krutchen, President of Graphics, Entertainment and Commercial Films, Eastman Kodak Company
Philip Cullimore, Kodak’s Managing Director for EAMER, said: “Through these events, Kodak is in the best possible position to support our partners and customers, encouraging networking and the sharing of knowledge and best practice. Features of this year’s event including our panel discussion and insight into Kodak’s technological innovations and research, complimented by a closer look at the industry’s burning issues such as sustainability, digital applications and mobile compatibility, combine to offer attendees a first class resource for learning. Together we hope to power future growth and ensure print does indeed remain a prime channel in the marketing mix.”