Skip to main content

Label Apeel appoints Amy Chambeers as new Managing Director

Amy Chambers has been promoted to managing director of Leicester-based label printers Label Apeel, taking over from owner Stuart Kellock.

Formally commercial director, Chambers has been with the company since 2010 and has played a major part in winning new heavyweight clients and developing a business strategy to take the label printers into an exciting new era.

Stuart Kellock, who bought the business from his father in 2007 and has since turned it into an award-winning business, with a turnover of over £4million, explains why now is the right time to let someone else take to the helm: “Amy is becoming known as a strong formidable character across the print and label industry. She has an in-depth knowledge of devising excellent labelling solutions and a style that we describe daily as the iron fist in a velvet glove. She’s done an sterling job with developing and honing the Label Apeel team and I know the business is set to do even more amazing things with her wearing the captain’s hat.”


As Chambers takes over the day-to-day running and management of the business, Kellock will be looking at ways to develop the Label Apeel empire:

“With Label Apeel in Amy’s safe hands, it leaves me with more time to focus on looking at other areas of investment and ways to expand the brand further, while also dabbling in marketing and social media. In other words, more time to play.” He explains.

“I’m delighted to accept the position of managing director of Label Apeel.” beams Chambers. “Stuart’s are big shoes to fill, but I’m looking forward to the challenge of developing the business, the team and the excellent service that we already offer. I want to give particular time and focus to helping get more women and young professionals into the print and manufacturing industry.”

Prior to Label Apeel, Amy was Packaging Technologist at Boots; Packaging Manager at RF Brookes and then Sales Manager at Labelsco, where she’d worked for 5 years.