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Mexico City prepares for Label Summit Latin America return

image Leading figures from the label industry will be gathering this spring as Label Summit Latin America returns to Mexico. Being held at the World Trade Center in Mexico City, the two-day conference and table-top exhibition is taking place between 21 – 22 April.

Marking its 12th edition, Label Summit Latin America focuses on printers, brand owners and designers operating in the label and package printing market, offering a carefully targeted program of networking, deal-making, hands-on business advice and informative conference sessions.

Featuring a strong line-up of over 80 international and Mexican exhibitors, visitors to the show will be able to network with leading industry manufacturers and suppliers including: gold sponsor Avery Dennison, ARclad, Durst, EFI, Epson, Flint Group, Green Bay, Industrial Papelera, Mark Andy, MPS, Sun Chemical, UPM Raflatac and Xeikon.

The conference program features a broad agenda with a detailed focus on education and training, innovative technologies, business transformation and printing processes. Analyzing the big issues confronting the Mexican label industry today, the Summit will start with a keynote presentation from Darrell Hughes, vice president and general manager - Materials Group North America, Avery Dennison Corporation. Hughes will examine the ever evolving consumer market and consider how the sector has changed in Mexico since 2012 when the last Summit was staged in Guadalajara. He will also look at the latest developments impacting the industry and how technology influences trends.

Comprised of 14 sessions, other highlights include a panel discussion about training and education for the Mexican label industry with contributions from Keren Becerra of AMETIQ and ACOBAN’s José Alfonso Rubio. Laura Susana Jimenez de Beltran of Tequila Bonanza will share her secrets on creating new opportunities in brand development and market positioning by outlining how to develop a powerful brand identify to maximize a product’s visual appeal with consumers. The opening day will also have presentations on smart products, the shrink sleeve market, security inks and the newest niche technologies and their applications.

Day two will consist of a CEO printer/converter panel discussion, a summary of inkjet technologies with an outline of the latest in printing techniques, substrates and inks and an insight into consolidation with a case study by Fernando Gabel on Baumgarten Gráfica’s acquisitions of Etiquetas Rodak and Autopack. The event finishes with a review of the available opportunities in Mexico’s fast growing wine market by Ramón Vélez Gutiérrez from the Mexican Wines Committee and an interactive wine tasting and workshop.

Tasha Ventimiglia, event director for Label Summit Latin America commented: “We are excited to be bringing the event back in 2015 with such a diverse and stimulating new program and exhibitor line-up. The aim of the Summit is to help printers, brand owners, designers and industry suppliers to capitalize on their full business potential by providing them with the latest tools, skills and knowhow. With plenty of time to network and foster new connections too, the Summit should give them the perfect chance to grasp new opportunities to take their business to the next level."

Early bird rates are available until 3 April with two-day delegate passes costing MEX $3,500. One day passes are also available at MEX $2,800, while expo-only tickets cost MEX $350.Attendees can register by visiting