Xeikon to highlight digital production in every aspect to converters and brand owners at LABEL&PRINT 2015

Xeikon, an innovator in digital color printing technology is pleased to announce its presence at LABEL&PRINT 2015, which is co-located with the well-known EasyFairs Packaging Innovations show and taking place in Birmingham on 25 and 26 February. On stand H15, Xeikon experts will be showing how the digital production of labels and folding cartons can transform the business of packaging printers, converters and brand owners alike.

“We look forward to discuss and share experiences on the game-changing innovations in digital production. Packaging, especially folding carton, has become a powerful tool to maximize the product’s selling power, build a brand image and protect it. This has posed certain challenges for packaging printers and converters, of which the biggest challenges are ever-shorter runs and increasingly faster turnaround times. Our Xeikon Folding Carton Suite is helping them to meet these challenges by delivering top quality packaging applications with a unique look and feel,” says Filip Weymans, Xeikon’s Director Segment Marketing Labels & Packaging.

At the show, Xeikon will also be working with Aura partners CHILI Publish and Zünd to demonstrate an actual short-run folding carton application. On display will be the very popular Clics Boxes from Belgian toy manufacturer Clics. Visitors that register in advance at www.chili-publish.com/packaginginnovations will be able to customize these folding carton toy boxes with photos and text, making an original gift for kids. They will then be produced by a Folding Carton Suite based solution powered by a Xeikon Digital Press and finished by digital cutting specialist Zünd.

Experience a close encounter with the Xeikon Cheetah at Mercian Labels

During the show opening days, Xeikon is also organizing an exclusive preview of its new Xeikon Cheetah digital press together with its customer Mercian Labels. Mercian Labels is the world’s first pilot site of the Xeikon Cheetah press and the company chose this innovative, high-speed press to help it continue its double-digit growth path (full story on www.mercianlabels.com or www.xeikon.com).

The press will be on preview on 24 and 25 February. The 3-hour tour starting at 13:00 will include a presentation on the evolution of the label market and the reasons behind the purchase of the Xeikon Cheetah press by Mercian Labels Managing Director Dr. Adrian Steele. Mr. Steele will also give a short overview on the success story behind Mercian Labels, followed by a tour of the factory where the Xeikon Cheetah will be on display.

“We have experienced seven consecutive years of double-digit growth and see our future growth coming from various combinations of product innovation, market share and acquisitions,” states Mr. Steele. “The Xeikon Cheetah will solve a number of headaches for us and it can count on a very warm welcome to the Mercian family by both our production and sales teams. We are delighted to welcome visitors to our premises for this exclusive preview of our new acquisition.”