Asahi Photoproducts partners with PR firm duomedia to boost market visibility

Saturday, April 25, 2015

Asahi Photoproducts is partnering with duomedia to extend its market awareness and visibility. Asahi Photoproducts was seeking a PR partner that could help in the development of appealing content, establish strong market positioning and broaden the company’s scope. “We especially wanted to take advantage of the significant opportunity presented by the upcoming Labelexpo 2015 trade show,” said Dieter Niederstadt, Technical Marketing Manager at Asahi Photoproducts. “Several industry consultants recommended the firm to us, and we have been impressed with the work we have seen duomedia do for other clients. We believe that this PR firm is the right fit for us.”

David Galton, European Sales Director – Monika Dürr, Account Director, duomedia – Lutt Willems, Director Client Relations, duomedia – Akihiro Kato, Managing Director, Asahi Photoproducts Europe n.v./s.a. – Dr. Dieter Niederstadt, Technical Marketing Manager, Asahi Photoproducts Europe n.v./s.a. – Pierre Paul Moyson, Technical Manager, Asahi Photoproducts Europe n.v./s.a.

Founded in 1971 in Japan with European Headquarters in Belgium, Asahi Photoproducts is a pioneer in flexographic photopolymer plate development. High quality flexographic solutions and continued innovation are keystones of the company’s goal of driving print forward in balance with the environment.

duomedia will assist Asahi in the development of an impactful and strategic communication plan geared toward making a big splash at Labelexpo and beyond. At Labelexpo, the company will feature its recently-introduced and quite remarkable AWP water-washable digital plate, a sustainable, high resolution plate with optimal ink-release and outstanding print registration capabilities that allows converters to print at quality levels superior to solvent and thermal plates.

duomedia’s Director Client Relations Lutt Willems comments, “We are excited to bring our knowledge and expertise in the label market to bear for the benefit of Asahi and its market-leading flexographic product portfolio. Asahi’s strict adherence to high quality manufacturing and its dedication to delivering solutions that add value to the printer are an excellent starting point for the development of compelling messaging. We feel privileged to be able to help Asahi Photoproducts stand out in the market and to educate stakeholders on the market differentiation Asahi brings to the flexo plate arena. We are looking forward to Labelexpo 2015 as the launching pad for these efforts.”

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