Monadnock Paper Mills, Inc. (MPM), a family-owned manufacturer that delivers high-performance specialty papers for the technical, packaging and printing markets, today announced Single Image, a journal of best practices in print design. The periodical features print campaigns from premium brands and offers case studies and best practices for brands, designers and marketers in every issue.
The first issue of Single Image features brands from a wide range of industries, including Coca-Cola , 180fx® from Formica Group, the formidable GMC Sierra Truck, Harvard University, Jack Daniels Sinatra Select, Neiman Marcus, Nizuc Resort in Mexico’s Yucatan Peninsula, University of Notre Dame and premium clothing brand PAUW Amsterdam. This issue also contains insights from Leslie Smolan of Carbone Smolan, New York.
“This promotion is one element of a broader campaign we’ve launched to engage marketers, designers and printers in the fine art of print communications,” said Lisa Berghaus, manager of Marketing Communications for Monadnock. “The campaign, titled Design+Print=Impact, is comprised of media relations, tradeshow dress, print promotions, weblog conversations and face-to-face meet-ups.”
The launch of Single Image comes on the heels of the release of a new sample book showcasing beautiful, sustainable, uncoated papers for fine printing. Products featured in the swatchbook include rich print demonstrations on Monadnock’s FSC®-certified fine printing grades Astrolite®, Astrolite PC 100®, Dulcet® and Caress®. Print demonstrations on each grade highlight the subtle nuances in photographic imagery printed on different papers.
“Fine printing paper has always been a key part of Monadnock’s business,” said Richard Verney, Chairman and CEO of Monadnock. “We are returning to our roots with this new campaign focused on raising awareness of the unique power of high-end printed communications.”