Gudrun Alex has joined AlexCompany GmbH with immediate effect. In her new role Gudrun Alex will be responsible for all activities related to the graphics arts, packaging production and signage/large format print industries. Having built a strong background in these industries during the past 20 years , Alex held marketing management positions at Scitex Germany and Creo Europe. The last years she led the Kodak marketing activities from Geneva, Switzerland, as Marketing Director Europe, Middle East and Africa.
The focus of Gudrun Alex will be on “Marketing on Demand” for the above mentioned market segments – this includes strategic and A to Z project management in the areas of marketing communications, PR, trade shows and events as well as tailored sales and distributor support. She is currently forging a network of trusted and strategic partners to successfully implement marketing programmes on a pan-European basis.
Alex comments on her new role: “I am certain that numerous companies are seeking temporary and project related support especially in the lead-up to big trade shows like drupa, Viscom, Photokina and beyond – be it in the area of reputation & change management, product launches, stand management or customer and sales events. This is also true for companies who do not have any partners or offices in Germany or Europe respectively. I really look forward to continue working in this exciting industry with such great opportunities ahead.”
AlexCompany will operate from a brand new office in the heart of Düsseldorf. Originally founded in Munich in 1995, the company has delivered brand & marketing management for numerous B2B and B2C enterprises in various industries: small and medium size companies, multinational groups and institutions. Managing Director is Dipl. Wirt.-Ing. Werner Gustav Alex.