New NFC-Nameplate Promises Numerous Possibilities

Thursday, October 29, 2015

he Schreiner LogiData Competence Center has developed an NFC-Nameplate which enables smartphone users to read or write on tags and automatically access defined websites. Producers use the new tag for easier maintenance, targeted e-marketing and compiling inventories.

Washing machine as an example: Maintenance and service personnel use a customized app to read the tag with their smartphone and store data locally on the chip.

NFC (Near Field Communication) was originally designed for payment systems, but with the number of NFC-enabled smartphones increasing, other fields of application have emerged. Schreiner LogiData's innovative NFC-Nameplate paves the way for producers to benefit from new opportunities. It combines the nameplate or service label with NFC technology and works with all substrates. Users get additional information when reading the tag with their NFC smartphone. "Producers can benefit from entirely new ways of communicating with service personnel and customers," explains Frank Linti, Business Development Manager RFID at Schreiner LogiData.

Easier service and maintenance with NFC-Nameplate
Maintenance and service personnel use a customized app to read the tag with their smartphone. They can, for instance, access service parameters and store data locally on the chip. This data can be combined to create a service history, thus making all related activities significantly more transparent. Stored web links guide personnel directly to the product site where they can find circuit diagrams, spare parts or service instructions.

NFC-Nameplate as a new e-marketing channel
E-marketing too has a new channel for direct customer contact. When reading the NFC-Nameplate, the end consumer is automatically guided to the corresponding homepage which displays current offers and information on product use, consumables, warranty services, etc. Thanks to Schreiner LogiData's new product, innovative companies can now intensify customer retention, engage in dialogue with their customers and sell more services and products.

NFC-Nameplate offers new opportunities for compiling inventories
There are many new opportunities in the field of inventory compilation as well. The innovative application of NFC technology enables smartphones to detect objects across companies and countries and store the collected data in a central data base. At the same time the "last read" date is written on the NFC tag. A significant benefit of the NFC-Nameplate is the universal integration into the device. Frank Linti summarizes the benefits for producers: "It is invisible from the outside, works on all substrates and can be read through plastic, wood and glass. This allows designers to focus on product design and decide on the tag's location later". Individual optical NFC scanning points inform end consumers where they can read the stored information. The NFC-Nameplate can, for instance, be hidden on the inside of the housing.

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