UPM Raflatac launches VANISHTM in Europe: ‘No-label look’ redefined for food, beverage and personal care brands

Monday, October 5, 2015

UPM Raflatac’s VANISH™ range of ultra-thin, clear PET label faces redefines opportunities to maximize brand representation with the no-label look. At just 23-microns, these thin and robust materials are perfect for rendering innovative, seamless and highest quality imagery in a way previously considered unattainable.

For food labelling on rigid plastic and glass packaging, VANISH™ labels allow consumers an excellent view of the product together with the brand, instilling the confidence to buy. Goods labelled with VANISH™ are also more likely to dominate on retail shelves over competing products featuring paper or glue-applied materials. Compared to other clear film solutions, the thin VANISH™ label faces use less raw material, making them a more economical and sustainable choice.

For beverage labelling VANISH™ is the ultimate replacement for screen printing on bottles and an excellent choice for cans. Self-adhesive printing technology enables numerous brand differentiation opportunities with effects including fluctuating opacity, raised textures, scents, and glow-in-the-dark or UV fluorescent print. That’s in addition to a considerable reduction of working capital on pre-printed container stocks and greater flexibility in production.

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For personal care labelling VANISH™ films take the coveted ‘no-label look’ into new territory. With labelstock combinations incorporating smooth PET liners for an optimally clear adhesive wet-out, brand-owners maximize the dramatic effect of their visuals on rigid containers. Cut corners are no longer visible, circular or irregular patterns are possible, and new opportunities surface for transparency, metallic accentuation and opaque lettering – all raising perceptions of product quality.

“VANISH™ films are a tremendous step forward in seamless ‘no-label-look’ labelling with support for highest quality and innovative graphic design,” summarizes Stefano Pistoni, End-Use Manager at UPM Raflatac EMEIA. “We’re leveraging the latest material advances for packaging material reductions and higher productivity while offering brands a fresh level of differentiation and enhanced perception of quality.”

UPM Raflatac is demonstrating VANISH™ application live on stand 5D41 at Labelexpo Europe 2015 in Brussels.

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