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Xeikon presence at Labelexpo Asia demonstrates commitment to Chinese self-adhesive label market

image Xeikon, an innovator in digital color printing technology, will launch the Xeikon 3020 digital label press at Labelexpo Asia. The Xeikon 3020 is specifically designed to address the Chinese 10-inch market for self-adhesive labels. Labelexpo Asia will take place from December 1 to 4, 2015, at the Shanghai New International Expo Centre. Xeikon will be located in Hall E2, Booth G6 at the show and is the largest exhibitor at the show with digital printing offerings with 170 square meters of exhibit space.

“Xeikon is totally committed to the Chinese market,” states Bent Serritslev, Managing Director Xeikon Asia Pacific (ASPAC): “We believe that the Chinese market for label printers is ready to adopt the top printing quality delivered by the Xeikon 3000 Series. We are looking forward to our discussions with visitors to our booth, learning more about their businesses and how Xeikon solutions can help them drive growth, adding new applications and revenue streams enabled by the digital label printing model.”

Over the past six months, Xeikon has demonstrated its commitment to the Chinese label market by increasing resources in both direct sales and an expanded sales network with United Printing in the West and North, Che Fung in the South, Sevenace in Taiwan (cfr. Shin Yu. Read more about the press release of Shin Yu) and a direct presence in Hong Kong.

The Xeikon 3020, the latest addition to Xeikon’s fast-growing portfolio, is an extension of the well-established 3000 series of Xeikon label presses. It delivers unmatched quality and productivity, and businesses can field upgrade their presses to faster speeds and larger sizes as their businesses grow and their needs change.

At Labelexpo Asia, the Xeikon 3020 will be running high quality health and beauty labels as well as food labels using CMYK + white toners. “We believe this press will be very well-received at the show,” Serritslev adds. “And to make it even more attractive, we will be offering a special promotional price for presses purchased during the show.” Xeikon will also be showcasing ThermoFlexX digital plate imagers for flexographic production of tags, labels, flexible packaging, folding carton and corrugated packaging. “We are proud to be bringing this full range of solutions to the show,” he continues. “We’ll have something for everyone and we encourage all show attendees to stop by our booth.”

Also during the show, Jackie Chen, Sales GM for Greater China, will present a paper on digital print production.  He states, “The launch of the Xeikon 3020 signifies our understanding of the unique requirement in the Chinese market. It offers most letterpress and label operations an affordable digital entry point.”

Serritslev concludes, “The Labelexpo platform is a great way for us to meet existing and new customers and demonstrate to them our dedicated focus on the label converting industry in the region and around the globe.”