Unique removable self-adhesive labels digitally produced by Label’Or on Xeikon presses for Belgian abbey brewery Val-Dieu

Thursday, September 28, 2017

Visiting the packed halls at Labelexpo Europe is thirsty work. That’s why Xeikon, located in Hall 5, has the perfect beverage to hand from Belgian Abbey Brewery Val-Dieu. In fact, the beer which is the only one in Belgium still brewed inside an abbey, has more to offer than great taste. After thorough research and development, Belgian label specialist Label’Or, now digitally produces the high quality, wash off labels for all Val-Dieu beer bottles, a unique solution in the beer industry. 

Alain Pinckaers, Director of Val-Dieu Brewery, explains: “To keep up with the growing demand for our beers, we needed to change our production process. As part of this, we decided to change the labels on our bottles. Where before we used wet-glue labels, we now switched to self-adhesive labels. As the bottles are washed and re-used, it was vital that the labels are easily removed. We worked closed with Label’Or who helped us find a solution and choose a suitable machine removable label

Jean-Marie Peters and his wife, enjoying a Val-Dieu beer at Labelexpo with Jos Liekens of Xeikon

 

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