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Guangzhou Hongda tackles heat transfer opportunity with two Xeikon 3500 digital presses

 Xeikon announces that Chinese company Guangzhou Hongda, a leading provider of heat transfer labels in the Chinese market, is adding a second Xeikon 3500 digital press to accommodate growth in the digital portion of its business. The company has more than 20 years of experience in gravure printed transfer labels primarily serving the large toys market in China. It was seeking a solution that would enable cost-effective production of shorter runs as well as provide an opportunity to expand into heat transfer segment through a newly created web-portal / network of printing partners.

“We did stringent testing of various digital printing solutions available in the market,” explains Mr. Jiongda Chen, CEO of Guangzhou Hongda, “and determined that the Xeikon 3500 was the best choice for our business. Following our successful experience with the first press installed earlier this year, we are now in the process of adding a second Xeikon 3500, with plans to expand even more during 2018. We work closely with Xeikon’s team in China and their commitment, service and support played an important role in the successful implementation of our digital production capabilities.”