AVERY DENNISON UNVEILS NEW ALL-TEMP ADHESIVE TECHNOLOGY

Saturday, May 25, 2019

Avery Dennison Label and Packaging Materials has announced the
introduction of TrueCutTM All-Temp Adhesive Technology, AT2550. TrueCut All-Temp was developed to
provide good room temperature and excellent cold temperature performance without sacrificing diecutting
and stripping properties. AT2550 is purpose-built for paper facestocks and specially designed for
shipping, weigh scale and warehouse and logistics applications.
“A common issue with many adhesives is that they are prone to adhesive transfer, where the sides of a
roll of labels can become gummy with oozing adhesive,” said Michael LeRoy, Product Manager for Avery
Dennison Label and Packaging Materials. “AT2550 not only provides superior cold temperature service
range, but Avery Dennison engineers have reduced the rate of ooze by 20 to 30 percent.”
AT2550 is also repulpable; this means it is fully recyclable and enables full recyclability of the end
packaging.
“AT2550 adhesive technology is a more responsible solution for thermal paper labeling,” said LeRoy,
“This advance comes at a critical time for the packaging industry, which is dealing with both the explosion
in online shopping (and shipping) as well as the increased importance to recycle more of that waste
stream.”
AT2550 addresses issues created by many adhesives during the corrugated box recycling process.
During processing, pressure-sensitive adhesives combined with recycled paper (stickies) can build up on
equipment and cause defects in the final product paper. The cost of stickies to paper companies is
estimated to be more than $700 million per year.
Fully repulpable, AT2550 meets the testing criteria of the Tag and Label Manufacturing Industry (TLMI)
Recycling Compatible Adhesive LRP-2 Lab Test Protocol. These tests confirm that the adhesives meet
key criteria of the recycling industry and ensures that AT2550 may be fully recycled at the label’s end life.
These tests confirm that the adhesives meet key criteria of the recycling industry and ensures that
AT2550 may stay on the corrugated boxes to be fully recycled at the label’s end life.
To learn more about AT2550, visit label.averydennison.com/truecut.

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