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Avery Dennison explores the future of labeling in "A World of Imagination" at Labelexpo Europe 2019

Avery Dennison will feature new service platforms designed to inspire labeling innovation in their “World of Imagination”, one of four worlds of discovery at Labelexpo Europe 2019, Sept. 24‑27, 2019.

Avery Dennison’s Labelexpo exhibit area includes:

  • M_use - short for “materials in use”, this recently launched online platform offers label design inspiration, industry insights and future trends -- and it invites users to explore an interactive portfolio of wine and spirits label materials (
  • Digital Inkjet Portfolio - Purpose-built, OEM-certified labeling materials to support all major digital inkjet technologies and printers; durable materials for water-based and UV inkjet; low minimum orders suitable for smaller runs. When paired with the proper label material, digital printing unleashes the power of imagination to create personalized, innovative label designs.
  • ORUS (one-roll unique service) program - Enables European customers to order a single, 1000-meter-long, first roll of any 1m product combined with any Avery Dennison adhesive technology. The service reduces development costs for innovative labeling applications and makes inventory more manageable.

ORUS not only gives you the flexibility to test new ideas and business opportunities without taking on new inventory, it lets you reduce handling, transport and associated CO2 emissions.

“When you combine materials science and the words, ‘What if?’, amazing things happen,” said Ralph Olthoff, global marketing director for wine and spirits at Avery Dennison. “In our World of Imagination, visitors will see the latest ideas and collaborations, from the aesthetically inspirational to the cleverly functional -- with an overall goal to create excitement, conversations and new ideas for the future of labeling,” he said.